My lips crack and chap and peel and bleed every fall and winter. I've tried a ton of products, ranging from all natural to full of chemicals.
This one is, hands down, the best. It is thick without being sticky. I have been using it for a bit over a week, and my lips have stopped cracking and are no longer bleeding. They are soft even when I'm not wearing it, though I'm still using it a few times a day to make sure they stay healthy.
Totally worth the price.